Sheops is a women-only marketplace. Unlike regular marketplaces, Sheops is limited to women. “She operates, she shops, she opts, Sheops,” says founder Ms. Nadia Gangjee. Prospective members are vetted to ensure they are not men or using fake accounts, because apart from the harassment issue, in certain cases women don’t want to buy from men, or have men involved in the transaction. “We offer public stores, which can be viewed by anyone, and private stores which are restricted to members.”
Sheops offers integrated logistics and payment systems to streamline the shopping process. When someone puts in a purchase request for the first time, Sheops representatives call to verify that it is a genuine buyer. A Sheops delivery person picks up the product from the seller, takes it to the buyer and brings the payment to the office. Every two weeks Sheops transfers payment to the seller. “We pick, ship and deliver,” says Gangjee. “The seller has to do nothing.”
Having only recently launched, the start-up is not earning anything other than commissions on sales, which are kept to either a percentage or a cap if the percentage value exceeds Rs 2,000, but Gangjee is positive ad revenue will start coming in soon.
Why Sheops is going to GES: One might wonder what is so special about a shopping portal that it would get a place at GES. In Gangjee’s view it is “because it is not about becoming a billion-dollar business; it is about giving women who cook, craft and create an outlet to sell because they can’t go and ask the local shopkeeper to stock their products. Sheops is going because Sheops is empowering.”